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Floor channel integration

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Joined: 08 Jun 2016
Posts: 199

PostPosted: Thu Aug 11, 2016 10:57 am    Post subject: Floor channel integration Reply with quote

pushing to conquer the world to adapt to the competitive needs of market segments, wood out door from the floor marketing "channel is king" to "winning end," "winning brand" era, rich marketing, terminal have been strengthened, but intentionally or unintentionally, the channel construction to forget the floor, when the marketing of the road from extensive to intensive, extensive business management concept to adapt the original channel model, somewhat incompatible with the new marketing environment, and that became part of the entire floor channel marketing system "short board", tough composite boat flooring in order to upgrade the entire marketing system, floor regression channels to become a new way to seek marketing competitiveness. Traditional marketing theory holds that floor, marketing channel refers to products or services from producers to consumers through the entire flow channel, can composite decks be laid on the ground which usually consists of manufacturers, wholesalers and other auxiliary floor agencies floor. In other words, the transfer of all goods and related business processes make up the marketing channels. The starting point is the channel producers or service providers, consumer or end user the floor. If we subject the entire marketing channels each, in accordance with supply and demand division, there to produce flooring manufacturers, brokers and the terminal as the main supply side, wooden panels to external wall in Australia the demand side of the floor compared to consumers. Then the entire supply-side shaped as a separate and independent body tissue ---- tentatively called "pyramid organization system" for consumers, the floor, the system has a common function, that is, by every possible way to the largest the extent to satisfy consumer desires floor core interests.
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