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How much Should you Spend on your PPC Budget

 
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marchal04



Joined: 31 Aug 2010
Posts: 1

PostPosted: Thu Sep 16, 2010 5:06 am    Post subject: How much Should you Spend on your PPC Budget Reply with quote

Deciding on your PPC budget can be confusing and a bit difficult to do, especially if you are new to the world of Internet Marketing. If you spend too much and get too little in terms of ROI's, then you're obviously going wrong somewhere. And, if you spend too little on the other hand, you'll find that many search consultancies won't even have a product or service to sell you. PPC is a powerful marketing tool that requires careful consideration for budgetary issues. You can't just pull a figure out of the air and hope that it works for your business. There are many ways to decide on a PPC budget. Here are a few steps that apply the “estimated cost-per-click, keyword” approach:

1.Identify the slightly general keywords and keyphrases within your campaign. Typically, these are those keywords that are only one or two words and have the highest volume of searches in the search engines. These keywords will also be the most expensive and will cost your budget heavily.

2.Your next step would be to obtain an estimated cost-per-click for these keywords. You could obtain these figures by using Google's Key Word Tool.

3.Based on these figures, you can now start to make a decision on how much you need to spend to obtain the clicks that you desire. However, it is important to keep in mind that this is just an estimation, and you will probably need to allocate a small portion of your budget to lower volume keywords.

These tips should help you get started on deciding how much to set aside for your PPC budget.
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baruch



Joined: 14 Oct 2010
Posts: 1

PostPosted: Fri Oct 15, 2010 1:27 am    Post subject: Reply with quote

Thank you for the tips. Those factors are very important to determine the expected cost of PPC campaign. Also I suggest targeting other marketing methods while you are doing PPC. For example, you can allocate some budget to SEO. When you are getting sales from SEO, you can reduce PPC budget. Methods like SEO have very low ROI comparing to PPC.
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TheITGuy



Joined: 19 Sep 2012
Posts: 20

PostPosted: Fri Oct 12, 2012 8:51 am    Post subject: Reply with quote

A good tip is to cut down on your broad match terms which are getting you a lot of impressions but no clicks, this ca improve your quality score and intern bring the average CPC for your keywords down. Wink
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needmoreknowlege



Joined: 28 Nov 2013
Posts: 5
Location: New York

PostPosted: Sat Nov 30, 2013 12:23 am    Post subject: SEO help Reply with quote

i have an idea for a website/blog that deals with tourism. as you know competition is fierce, and my question is what would i have to pay attention to most to get the best out of SEO? i have a friend who will set the website up for me and develop all the details for design and functionality. but SEO is not his area.
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kykllwrets



Joined: 08 Oct 2014
Posts: 1
Location: England

PostPosted: Wed Oct 08, 2014 10:01 pm    Post subject: As you start seeking every credit offer there exis Reply with quote

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ramkumar



Joined: 19 Jun 2015
Posts: 1

PostPosted: Fri Jun 19, 2015 9:49 am    Post subject: Reply with quote

When you are getting sales from SEO, you can reduce PPC budget. Methods like SEO have very low ROI comparing to PPC.
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arthisuresh26



Joined: 02 Jun 2015
Posts: 1

PostPosted: Tue Jun 23, 2015 10:42 am    Post subject: Reply Reply with quote

SEO helps a lot in maintaining our PPC budget.
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bettylu123



Joined: 07 Feb 2015
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swethamohan1122



Joined: 27 Jul 2015
Posts: 2

PostPosted: Mon Jul 27, 2015 12:54 pm    Post subject: I slightly disagree Reply with quote

Why would anyone want to bid for general terms instead of targeting buyer keywords and improving his ROI?
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