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|T TV moves to digital
Beginning Thursday, U T TV will be an all digital operation, creating programming that can be accessed on any digital device, including computers, tablets and smartphones.
"We are out of the over the air broadcasting business," said Mike Hodges, U T San Diego's president and chief operating officer. "But we are still in the news video business big time."
As of Thursday, U T TV which aired on Cox Cable on Channel 114 and on AT U Verse on channels 17 and 1017 will go dark as the company switches its focus from New Balance Outlet the TV screen to the Web.
MoreNews release: U T San Diego takes next step in video evolution
"Our business model has always been this," said U T San Diego Chairman and Publisher "Papa" Doug Manchester, who bought the company in 2011. "We will try New Balance 574 new ideas and continue to evolve as a company to provide the best content and information possible for our audience and our advertisers."
According to Hodges, a few dozen of U T TV's approximately 45 employees will remain on board to produce videos for the U T San Diego website, which reaches 3.4 million unique visitors per month. weekdays.
Roger Hedgecock's political show will move from U T TV to the website, and the television staff will join reporters and critics from the U T San Diego newsroom in producing videos on sports, entertainment, business and politics.
"We're going to continue doing what we did on cable, but we are putting it on the website," said anchor and U T TV news director Cruz. "Ironically, now that we're off cable, I think more people will see our product."
The TV station was part of a plan by Manchester to grow the news organization from a newspaper and website into a multimedia company. A $5 million New Balance Store studio was built in the U T's Mission Valley newsroom, and after a whirlwind period of just four months, U T TV made its cable debut in June 2012.
The early months were challenging. The station could not reach a deal with Time Warner Cable, which covers roughly 22 percent of San Diego County. It was carried by Cox Cable, but only as part of a digital cable package.
Five months after its debut, U T TV began broadcasting on AT U Verse digital cable service. But without the reach of other local news stations, U T TV had trouble finding an audience, which made it harder to get advertising support for a venture that was costing the company millions of dollars to run.
"Without full carriage throughout the county, we haven't been able to monetize the broadcast side as originally envisioned," Hodges said. "We know that by going digital only, we are leveraging the existing newsroom and existing sales force to be profitable on the digital side."